Bupa

Let’s Talk Health

CREDITS 
• Creative direction
• campaign concept and name
• paid concept
• scripts & copywriting

It’s healthy to talk about health

Brief

Create a global platform for Bupa that pushes the brand away from medical case studies into a more positive, universal space that embodies the brand's mission to create healthier, happier and longer lives.

Idea

Let's Talk Health

A global campaign to fight the stigma of talking about health and inspire more people to open up.

Insight

Bupa research revealed one in two people have avoided talking about a health concern. But speaking up is proven to promote earlier access to medical and emotional support, reduce stress, and can lead to improved outcomes.

PLATFORM, OLV, SOCIAL

IT'S HEALTHY TO TALK ABOUT HEALTH
We invited six people, each on their own unique health journey, to share the moment they first opened up about their condition. From being diagnosed with cancer to living with Crohn’s disease or overcoming limb difference, the results were powerful, inspiring and life-affirming.

THE POSITIVE IMPACT OF SHARING
Our diverse cast shared stories of personal courage, resilience and triumph. Every story was different but all shared one thing – the transformative long-term effects of talking about physical and mental health.

TOLD WITH POWER AND SENSITIVITY
Working with award-winning documentary filmmaker Dorothy Allen-Pickard,, we captured the power of each individual's story in intimate portraits that treated every person and health condition with sensitivity.

GLOBAL STORIES TOLD ON A HUMAN SCALE
Alongside the anthem film, we cut assets for paid social and press advertising, packaging the Let's Talk Health concept as a toolkit for local markets to repeat worldwide.