Decathlon

It’s a 2 Seconds Story

Pop goes adventure

Brief

Create a global campaign platform and toolkit to coincide with 20 years of Decathlon's iconic 2 Seconds pop up tent range. The innovation that started it all.

Idea

It’s a 2 Seconds Story

A new adventure unfolds every time you pop open a Quechua 2 Seconds tent.

Insight

Everyone craves new shared experiences. But not everyone likes putting up a tent. The Quechua 2 Seconds range is the answer – tents that make getting out there awesome not choresome.



CREDITS 
• creative direction
• Campaign concept
• scripts & copywriting

INTEGRATED

FOR POP-UP ADVENTURERS
As the most playful tents in the Decathlon range, we created three stories that leaned into ways buyers really use the product. These leisure tents inspire spontaneity and improvisation. We wanted our social and TVC spots to do the same.

A TENT FOR EVERY OCCASION
Each spot featured a different hero tent from the 2 Seconds range, chosen for the theme of the story, with product placement for Decathlon accessories throughout, from bikes to buoyancy vests to rave-ready iridium sunglasses.

CREATORS SHARE IT FROM THE ROOFTOPS
To celebrate the 20-year anniversary of 2 Seconds tents, Quechua France activated our creator idea, inviting creators for an overnight stay on a Paris rooftop. Morning yoga was followed by a vegan cookout by French TikToker Hugo T, AKA Whoogy's. We couldn't make it on account of not being invited. C'est la vie.

LET THE ADVENTURES BEGIN
Markets, creators and Decathlon campers shared their own #2secondstory posts worldwide, including grottos, doggos, beach sleepovers, and a halfway line cookout with the Lille football team.

KEEPING IT REAL
We cast talent for real relationships, skills and passions. The family are a real-life father and daughter. The paddle boarders knew their way around a surfboard. Our middle-aged ravers turned the set into a party. And Sylvester the dog performed all of his own stunts. Who's a good boy?