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 HP | Work Without Limits

INSIGHT

The HP EliteBook x360 is the first PC laptop that will spur you on to do great work, not hold your career back.

BRIEF

HP's EliteBook x360 is the ultimate business laptop. A powerful workhorse that's also beautifully designed. The brief was to grow market share across EMEA by increasing consideration among a bullseye audience of PC users working in the creative industries.

IDEA

Inspired by EliteBook x360 
Prove that award-winning product design heightens creativity by turning the HP EliteBook x360 into an artist's muse. 

CAN A BUSINESS LAPTOP INSPIRE GREAT WORK?​

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We briefed creative influencers from six different artistic disciplines to each produce a work inspired by the
HP EliteBook x360 and its design philosophy.

BEHIND-THE-SCENES TEASER CONTENT

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 Influencers posted work-in-progress shots to Instagram featuring HP product placement, 
giving followers a peek into their studios.

THEN WE REVEALED THE WORKS IN HP PAID POSTS

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Animated spots on Instagram, Facebook and LinkedIn, targeted at creative professionals across EMEA.
Each ad was a spectacular imagining of the influencer's creative process.

ACHIEVING DEEPER ENGAGEMENT WITH INSTANT EXPERIENCES

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We created Facebook and Instagram 'Instant Experience' versions of each social spot, featuring extended artist and product content for rich in-feed engagement.

WEAVING OWNED AND INFLUENCER CONTENT TOGETHER IN ONE NARRATIVE

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Influencers reposted our animations to their channels accompanied by their own content, which
featuring the final works and notes on the product features that inspired it.

FOLLOWED UP WITH A SURPRISE SETPIECE

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Finally, we invited HP's lead industrial designer to Europe from California to meet the creatives and guess their work based solely on what inspired them.

 

We captured the event in a series of films retargeted at engaged users in each market.

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HOW DID IT DO?

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Work Without Limits is HP EMEA's most successful social campaign ever.

 

It reached 12.8 million unique 25-35-year-olds across Facebook, Instagram and LinkedIn, with a total of 
8.1 million engagements., 7.9 million total video views and 187,000 direct visits to the HP Store product page.

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CREDITS
 

Concept, scripting, copywriting, influencer creative direction and counsel.

Concepts and creative direction for social spots and gallery films.

Produced with Agile Films.

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