HP

Work Without Limits

Integrated

CREDITS
• creator direction 
• Concept 
• copywriting & scripting

Can a business laptop inspire you?

Brief

HP's EliteBook x360 is the ultimate business laptop. A powerful workhorse that's also beautifully designed. The brief was to grow market share across EMEA by increasing consideration among a bullseye audience of PC users working in the creative industries.

Idea

Inspired by EliteBook x360
Prove that award-winning product design heightens creativity by turning the HP EliteBook x360 into an artist's muse.

Insight

The HP EliteBook x360 is the first PC laptop that will spur you on to do great work, not hold your career back.

CAN A BUSINESS LAPTOP INSPIRE GREAT WORK?
We briefed creative influencers from six different artistic disciplines to each produce a work inspired by the HP EliteBook x360 and its design philosophy.

BEHIND-THE-SCENES TEASER CONTENT

Influencers posted work-in-progress shots to Instagram featuring HP product placement, giving followers a peek into their studios.

CREATIVE PROCESS
Creatives want to see the work but they love the process. Influencers posted work-in-progress shots to Instagram featuring HP product placement, giving followers a peek into their studios.

Design inspiration

Creators gave their inspiration directly back to product, calling out key design features.

THEN WE CREATED PAID POSTS INSPIRED BY THEM

Animated spots on Instagram and LinkedIn, targeted at creative professionals across EMEA. Each ad was a collaboration with the artist to create a spectacular imagining of their creative process.

HOW DID IT DO?
Work Without Limits is HP EMEA's most successful social campaign ever.
It reached 12.8 million unique 25-35-year-olds across Facebook, Instagram and LinkedIn, with a total of 8.1 million engagements., 7.9 million total video views and 187,000 direct visits to the HP Store product page.

FOLLOWED BY A SURPRISE SETPIECE

Finally, we invited HP's lead industrial designer to Europe from California to meet the creatives and guess their work based solely on what inspired them. We captured the event in a series of films retargeted at engaged users in each market.

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