Decathlon

Better together

Boy meets girl meets 

Brief

Increase consideration of the Samsung Galaxy Z Flip5 phone and Google Chromebooks with Gen Zs.

Idea

Better Together
A classic tale of girl meets boy meets seamless tech ecosystem to illustrate just how effortlessly Samsung and Google devices work hand-in-hand.

Insight

Android and PC users love the power and freedom of their devices but side-eye the seamless integration of the Apple ecosystem with envy.



CREDITS 
• creative direction
• Campaign concept
• scripts & copywriting

OLV, SOCIAL, AUDIO

MEET KAI & RUBY​
Inspired by the perfect relationship between phone and laptop, we created Kai and Ruby  — a young couple using their Samsung tech to live life better together.

DATE NIGHT TALES

In three stories, we demonstrated no less than nine different product features across two devices to hit the client's performance focus, each solving a real-world challenge to help the path of true love run that little bit smoother.

CRAFT TO CUT THROUGH
​Each spot was built around the product features, combining feature-benefit framework with entertaining narratives, quality comic performances and high-energy direction.

ALL CHANNEL EXECUTION
The campaign was conceived as a fully integrated idea. We captured modular content on the shoot to create TVC, social, 20" OLV, 6" bumpers and Spotify audio spots.

'Instant Transfer'
'Tab to Tab'
'Ping It'
'Director's View'

HOW DID IT DO?
The campaign scored strong results for both brands and devices, with KPI-busting uplifts
in Samsung Galaxy Z Flip5 and Google Chromebook consideration.