Xbox

Halo Nation

Gen Z answers back.

Brief

HP's premium laptops are stacked with innovations that put the user first. Our brief was to increase consideration for the entire range among under-35s buying their first premium PC.

Idea

Prove that award-winning product design heightens creativity by turning the HP EliteBook x360 into an artist's muse.

Insight

The HP EliteBook x360 is the first PC laptop that will spur you on to do great work, not hold your career back.

WATCH TO LEARN
We created an integrated campaign that turned ad media into a learning platform. Each ad delivered bitesize digital skills training in creative led by self-made talent, including football legend Ian Wright.

CREATIVE MADE FOR THE MOMENT​
We created work and business skills scenarios that mirrored the times and places people would be watching. Morning commutes and lunch breaks for workers.
After-hours for small business owners.

  • "What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me."

    Former Customer

  • "Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

    Former Customer

  • "This has been such a worthwhile investment in myself."

    Former Customer

CREATIVE MADE FOR THE MOMENT​
We created work and business skills scenarios that mirrored the times and places people would be watching. Morning commutes and lunch breaks for workers. After-hours for small business owners. Like the spot opposite, ‘Night Owls’.

TRAINING VIDEOS. BUT FUN.​
To support the main ATL campaign, entrepreneurs Patrica Bright, Stephen Bartlett and Holly Tucker shared quick-fire career and business wisdom in our In The Time It Takes training series.

OUT OF HOME AND IN THE MOMENT
Context-aware DOOH creatives reflected their location and the time of day. Dynamic placements in national rail stations used the Network Rail API to sync headlines to commuter destinations to grab the attention of commuters.