Stop The Traffik | Dear Humans

INSIGHT

Against a backdrop of media scaremongering, dystopian sci-fi films and rising fears for our automated future, Stop the Traffik is using big data and artificial intelligence to do good.

BRIEF

Stop the Traffik is working to end human trafficking at its source by using big data and machine learning to analyse the global crime networks that control it.

Our brief was to create disproportionate levels of attention for Stop The Traffik and drive downloads of THE STOP APP.

IDEA

Dear Humans

The world's first charity appeal by machines.

TAPPING INTO A CULTURAL TENSION

Everyone from Stephen Hawking to Elon Musk has condemned AI as an existential threat to humankind.
But what if the machines care about us after all?

MACHINES APPEAL FOR A DIFFERENT TYPE OF DONATION: INFORMATION

Master campaign film created for Stop The Traffik's annual New York fundraising event.

Originally conceived as written and edited using the help of AI.

PRESS ADVERTISING

Teaser press ad with Stop The Traffik media partner the Financial Times.

A message to human readers from AIs, with a call to find out more.

CAMPAIGN WEBPAGE – DEARHUMANS.NET

Using clarity, emotion and curiosity to trigger downloads of the STOP APP.

EARNING DISPROPORTIONATE MEDIA ATTENTION

Earned ideas included the world's first TedTalk by an artificial intelligence, revealing the truth behind the secret multi-billion dollar human trafficking industry.

DIGITAL AND OUTDOOR ADVERTISING CONCEPTS

Make the channel part of the story by using Facebook, Instagram and Ad-Choices algorithms to target humans most likely to have information valuable to Stop The Traffik.

CREDITS

Platform concept, scriptwriting, copywriting, CD for content, earned media ideas.

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